University Marketing Unit

The University Marketing Unit is responsible for managing the University's marketing function - conducting University's student recruitment (both undergraduate and post graduate), market research and analysis, identifying the needs and characteristics of target markets, undertaking marketing planning, providing marketing advice on course and University development. In achieve this responsibility, the Unit work with all areas of our faculties/ school to develop a strong and integrated approach to marketing, in line with the strategic direction of the University.

The Unit resources are largely dedicated to marketing activities at a university-wide level. Our staff of the Unit also work with other areas of the University, particularly Faculties and Schools, to ensure they maximise the effect of their marketing activity and expenditure.

For more information, click [http://www.utm.my/marketing/ here. ]